Once Thomas Hardy wrote the novel Far From the Maddening Crowd. The famous title just popped in my mind as I received yet another forward probably the second forward this month, which very poetically says we are running around like headless chicken (this is soon becoming my favorite phrase!) in the race of life. Well I don’t know the author of this bit but well I know everyone who read this took a minute off to mull over the thought and very saintly agree with it... remember the dear ones make a resolution never to let this happen in my life and then take a deep breath and plunge back into the same mundane work routine! Well that’s what I did or do every time i receive a motivational or denominational wake up mails!
Well this is the bit I received today:
Well this is my sagely Himalayan respite in a very materialistic life, those moments when I feel like quitting everything and settling in a hermitage, but well if everyone was living their Zindagi I’m not sure about how many of us would be Zinda...
The bovine brew is in the final stages of development by the Cow Protection Department of the Rashtriya Swayamsevak Sangh (RSS), India's biggest and oldest Hindu nationalist group, according to the man who makes it.
Om Prakash, the head of the department, said the drink – called "gau jal", or "cow water" – in Sanskrit was undergoing laboratory tests and would be launched "very soon, maybe by the end of this year".
"Don't worry, it won't smell like urine and will be tasty too," he toldThe Times from his headquarters in Hardwar, one of four holy cities on the River Ganges. "Its USP will be that it's going to be very healthy. It won't be like carbonated drinks and would be devoid of any toxins."
The drink is the latest attempt by the RSS – which was founded in 1925 and now claims eight million members – to cleanse India of foreign influence and promote its ideology of Hindutva, or Hindu-ness..... read on in the link below
I always envied my Advertising counterparts for the simple reason that they seemed sooo content with their work. They always seemed to be standing on a high pedestal of morality as we mere mortals seemed to dog through the drudgery work we didn't seem to like....
Then today I came across this article in the Indian Express.... I really don't envy Grey Worldwide for this one!
The Report reads :
Maya gets ad films made on self, spends Rs 5 cr
The film is one of the 13 that the state Government has got made in view of the next elections, by Grey Worldwide, an advertising agency. The films were to be released on January 15, Mayawati'sbirthday. But during a special screening on January 14, she had raised many objections on the content, and the project was shelved.
"Her basic objection was that the film was focusing more on heritage and culture of the state, whereas she wanted the film to revolve around her," said a Governmentofficial.
She had reportedly asked the filmmakers to go through the films the Information Department had made in the past, including documentaries made by professionals. A committee was also formed to screen the content of the films.
So, the haste to make up for the delay was palpable as the four-minute ad film was distributed to prominent television channels on Wednesday, and the airing began immediately.
The visuals – Mayawati in the backdrop of her project blueprints and layout – said it all. Although these are termed the UP Government's advertisement films, the budget of Rs 5 crore, according to sources, and the cast are good enough for a feature film.
There is Kailash Kher who has lent his voice to spread Mayawati's message. "Kyunki mere pas aawazhai, mere pas unka saath hai (I've got the voice and her company)," he says.
Names like Kiran Deohans, director of photography for Hrithik-Aishwarya starrer 'Jodhaa Akbar', and his filmmaker wife Abaan Deohans are associated with the film. The lyrics are composed by SandeshShandilya of the "mauja hi mauja" fame.
Of the films, the longest is of 11 minutes, say government officials, which showcases the overall development of the state. Four films of four minute each show projects in different sectors. Eight others, varying from 45 seconds to one minute, are on topics ranging from education, health and infrastructure.
The film on infrastructure, to be aired on business news channels, is yet to be released.
Later, the films will be released in cinema halls and sent to other states, for which the party will soon formulate a strategy.
http://www.indianexpress.com/news/maya-gets-ad-films-made-on-self-spends-rs-5-cr/422593/
Well.... they seem to have laughed their way to the banks, but the entire procedure of writing a script, to getting it shot for a narcissist CM and with the Sarkari Babus breathing down your neck is not exactly my dream job.
Apart from my sympathy for the Grey guys, I cant help but wonder... We laugh as we read this article, but somehow, the self indulgent act of the CM becomes acceptable after being lampooned, as though we silently say ' Yeh paise nahi udaenge tho kaun udayega? ' Well hope we soon realize that the 5 crore which Grey is happily pocketing is the tax payers money ... SO, stop grinning and start thinking !
I was quite surprised when I read that women’s cricket world cup started well 2 years before the men’s event started! But it’s kind of weird to see the stark contrast in the popularity of the men’s and women’s cricket in
Now the 9th ICC Women's Cricket World is starting from 7th of March in
Now the remarkable team is captained by a captain equally remarkable: Jhulan Goswami: She was the ICC woman cricketer of the year in 2007and is the fastest woman bowler in the world averaging 120kph! Man oh Man!
Now India being India, and cricket being cricket her appointment as captain got reported on 3rd Feb while the actual appointment happened on 1st February . Well Ashley Cole’s girlfriend’s dress or the lack of it finds the print but well women’s cricket can of course wait! But, of course we are an empowered nation we have a women president who rubber stamps out decision!
Story idea : courtesy Abhipedia
